The Startup Junkie Foundation's Fuel Accelerator is expanding its scope to focus on health-related innovations and technologies with its new cohort, Fuel For Your Health.

• Accelerated success: The program provides startups access to founders, mentorship, and education, and has received support from the Arkansas Economic Development Commission, as well as the Walton Family Foundation.
• International innovation: This cohort brings together a diverse range of solutions from seven countries around the world to Northwest Arkansas, from AI platforms detecting diabetes to improving the quality of life for elders.

To learn more about Fuel For Your Health, go here.

Don't be fooled this weekend, there is a lot happening in NWA despite what others may try to make you believe.

• Fun-damental Skills: The Women of OZ Flagship Ride is happening Saturday. Its a monthly clinic where women who MTB - or would like to learn how to MTB can learn together.
• Printed: Create your own town tour this weekend by finding each public art piece or mural in your town.
• Egg-celent: An egg drop, easter bunny photos, and egg hunt is all happening this weekend at Rivercrest Orchard Farms in Fayetteville.
• Refurbished: Starting today and running through Sunday is Vintage Market Days behind held in Bentonville.
• On the run: Also happening this weekend in Bentonville is the Bentonville Half Marathon which starts 7a early Saturday morning.
• Farm to table: Down south in Fayetteville, the Farmers Market officially kicks off on Saturday marking its 50th anniversary season.
• Going live: And finally, you have plenty of options of live music this weekend as always with the Talking Tunes rundown of shows and concerts.

Have a fantastic weekend and make sure to fool someone on Saturday - its April 1!

Northwest Arkansas is getting a new rock climbing area this Spring, opened in partnership by the Arkansas Climbers Coalition, Northwest Arkansas Trailblazers, and the Access Fund.

• Enter Fitzgerald Mountain: The area will be on property owned by the NWA Trailblazers near Fitzgerald Mountain in Springdale and includes bouldering and climbing access.
• Smart infrastructure: This work is designed to set climbing areas up for long-term sustainable access that protects the environment and includes stone staircases, retaining walls, durable trails, and appropriate drainage.

To learn more, read the article here.

Walmart heir and philanthropist Alice Walton celebrated with local providers, construction crews, and stakeholders at the groundbreaking for the Alice L. Walton School of Medicine (AWSOM) in Bentonville.

• Mission-driven: AWSOM will offer a 4-year medical degree focusing on the humanities, arts and health and wellness, in order to provide better health outcomes and quality care.
• What's in a name?: Walton may not have been a fan of the name for the school, but she does love the acronym "AWSOM".

Learn more about the Alice L. Walton School of Medicine here.