Sunny Side

June 11, 2021

Together With

We’ve called Arkansas home for over 110 years, and we’re excited to finally be able to add Bentonville to the communities we serve! Visit our beautiful branch that showcases the future of banking right in the heart of Bentonville. Generations Bank is a full-service bank ready to serve you through all the stages of your life, from your first bank account to your first home.

Events & Music

Turning it Up


A Texas festival tour is making its way to the Walmart AMP for the first time this fall, bringing some of the most popular hip-hop music in the U.S. to NWA. The festival is called JMBLYA, and Rogers will be the first stop of its 2021 tour.

  • The lineup: The festival will be headlined by Grammy-award winning Future, along with 12 other big names in hip-hop. These artists include Gunna, The Kid Laroi, Lil Tecca, and many more.
  • Know to go: The show will start on Friday, September 3, and tickets for the festival go on sale tomorrow (Friday, June 11th) at 10am.

Didn't see your favorite artist? You can find the full lineup and more information about the festival HERE. If hip-hop isn't your thing, you can check out all the other concerts at the AMP HERE.


Starting on the Right Foot

Right to Start

The Walton Family Foundation is putting its financial resources behind Right to Start, an initiative that will support entrepreneurs in NWA as they get their businesses off the ground.

  • Here to help: Right to Start is a nonprofit that aims to make entrepreneurship a community priority. The nonprofit has created similar initiatives in 15 states, and is excited to bring its experience to NWA.
  • Venturing out: The organization is working with NWA business owners to reach out to other entrepreneurs in the community. Through these relationships, the nonprofit brings access to opportunities for small businesses to collaborate to strengthen NWA as a whole.

Find out more about how Right to Start is building up NWA entrepreneurs and the startup ecosystem HERE.


Cleaning Up

NWA Daily

Northwest Arkansas is ground zero for an initiative that will have net-zero greenhouse gas emissions by 2050. Tyson Foods Inc. is the first U.S.-based protein company to embrace sustainability initiatives and hopes to continue leading other companies to do the same.

  • It's all coming together: After releasing its fiscal year 2020 Sustainability Progress Report, Tyson has raised the bar for industry sustainability goals. The company will be collaborating with customers, partners, stakeholders, and other organizations to achieve these targets.
  • Step by step: Tyson recognizes its noble ambitions can't be accomplished all at once, so a series of interim goals have been outlined for the Company in the coming years.

Find out more about what Tyson has been doing to reduce its emissions HERE.

Restaurant News

A New Dawn in NWA

NWA Daily

When the concept of a new restaurant dawned on Ropeswing Hospitality Group, they just had to let it shine. Sunny's, found on Second Street in Bentonville, is planning to bring healthy food and wellness programming to the area.

  • Under the sun: "Born from an experience rooted in California culture, elevated by good old-fashioned Bentonville charm," Sunny's wants to nourish the community with fresh foods and beverages.
  • Before it rises: Sunny's is still looking for people who can help them positively impact the community. According to their instagram, they plan on opening sometime later this summer.

If Sunny's has your mouth watering you can follow developments HERE.

Small Business

For the Love of Books

NWA Daily

Any readers out there in Fayetteville? Well, you can rejoice, because there's a new independent bookstore coming to town.

  • New on the block: Independent bookstore Pearl's Books will be opening its first storefront location this fall. It will be just off Fayetteville Square, where the Cask & Grove store used to be on Center Street.
  • Renaissance? There seems to be a resurgence of independent bookstores in the area. There's Two Friends in Bentonville (highlighted earlier this week) and Once Upon a Time, which has had a location in Springdale but opened another location in Bentonville last fall.

Find out more about Pearl's Books and Leah and Daniel's dream to build a reading community HERE.

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