Arkansas Razorbacks - Assistant Director, Database Marketing & Management

Summary of Job Duties:

The Assistant Director – Database Marketing & Management is responsible for managing database marketing, database management, and related analytics efforts for the organization. This position must have strong technical and communication skills to drive change through the organization and utilize ticketing/communications/fundraising partner 1:1 fan engagement capabilities and technology infrastructure. The Assistant Director will be expected to remain current on e-mail marketing best practices including contact strategies, data capture and campaign analysis, and deliverability. This position will report directly to the Associate Athletic Director – Marketing & Brand Development and will be responsible for helping build, coach, and develop a new data-driven culture throughout the various External units of the Athletic Department.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.


Minimum Qualifications:

  • A bachelor's degree, preferably in marketing, business (accounting, finance, or economics), math (decision sciences, statistics, or analytics), engineering, or related field from an accredited institution of higher education 
  • At least two years of Sports Marketing/ Sales or Database/ CRM experience
  • Must work nights and weekends

Preferred Qualifications:

  • Graduate degree with an emphasis in marketing or business from an accredited institution of higher education 
  • Experience with CRM, email marketing, and ticketing software

Knowledge, Skills & Abilities:

  • Knowledge of database and digital marketing strategies support technology
  • Knowledge of and experience with business intelligence and analytical tools
  • Advanced organization, time management, and project management skills
  • Excellent presentation, and listening skills
  • Must possess excellent verbal and written communication skills
  • Computer proficient (Microsoft Word, Excel, Outlook) and detail-oriented skills
  • Ability to work independently, set priorities, and think critically
  • Ability to maintain professional image and demeanor
  • Ability to work well with others and comfortable taking initiative 

Institution Name:

University of Arkansas, Fayetteville

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

If you have a disability and need assistance with the hiring process, please submit a request via the OEOC website: Request an Accommodation. Appli­cants are required to submit a request for each position of which they have applied.

For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.


AMKT | Marketing and Brand Development

Department's Website:

Salary Information:

Commensurate with education and experience

Required Documents to Apply:

List of three Professional References (name, email, business title), Resume

Optional Documents:

Cover Letter/Letter of Application, Proof of Veteran Status

Recruitment Contact Information:

Megan Rosch, 479-575-7074

All application materials must be uploaded to the University of Arkansas System Career Site 

Please do not send to listed recruitment contact.

Additional Information:

Pre-employment Screening Requirements:

Criminal Background Check, Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture and climate that embeds inclusion, diversity, equity, and access. For more information on diversity and inclusion on campus, please visit: Division of Diversity, Equity, and Inclusion

The University of Arkansas is an equal opportunity, affirmative action institution. The university welcomes applications without regard to race/color, sex, gender, pregnancy, age, national origin, disability, religion, marital or parental status, protected veteran or military status, genetic information, sexual orientation, gender identity or any other characteristic protected under applicable federal or state law. 

Persons must have proof of legal authority to work in the United States on the first day of employment. All applicant information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:


Frequent Physical Activity:


Occasional Physical Activity:


Benefits Eligible: