Bentonville software provider Ox has raised $12.6m in Series A funding after around co-led by BBG Ventures and MaC Venture Capital, the largest enterprise software Series A in the state's history.

• Automating: Ox is an order fulfillment platform designed to assist retailers in supply chain optimization through software automation, AI, and wearable technology. Founder and CEO Charu Thomas shared that the company aims to "turn Bentonville into not just a supply chain and logistics hub but an automation technology hub."
• Human: Ox will use the Series A funds to advance its patented wearable device that directs workflows via AI. This innovative software helps businesses increase efficiency and reduce operating expenses with a human-centered solution rather than replacing human labor with expensive robotic systems that can take years to install.

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