Ox, the Bentonville-based augmented reality supply chain company (formerly known as Oculogx), has recently secured $3.5 million in seed funding that will be used to expand the company's operations.

• Ox provides omnichannel order fulfillment software using augmented reality (AR) that makes order picking faster and more accurate for customers such as Walmart, Google, and Newell Brands. -Talk Business & Politics

• The funding round was led by MaC Venture Capital and Cortado Ventures, and included additional participation from Revolution’s Rise of the Rest Seed Fund, Vuzix, Florida Funders, KCRise Fund and Willow Growth Partners. The funding will allow the company to invest in partnerships, expand its operations and develop a wider in-house team. -Ox

• “I realized that in order to keep up with the massive and ever-growing retail market, traditional supply chains needed help catching up to the competition," CEO Charu Thomas said.

• Thomas believes seed funding can typically sustain business for up to 24 months - and the company is committed to that growth - after just one year on the market, Ox had a 3600% return on investment. You can read the full press release HERE.