Gaining national attention yesterday, Bentonville announced it will have its own Woodstock style festival this September.

• The rundown: The new music, art, and technology event is called Format Festival, and will debut Sept. 23-25 on 250 acres of private land surrounding the Sugar Creek Airstrip in Bentonville. Tickets go on sale later this month.
• Big vision: Inspired by Austin City Limits the event will have over 50 artist and it will be a mash up of music, visual art, and technology. C3 Presents will organize the festival who also does shows like Austin City Limits, Lollapalooza in Chicago and Bonnaroo Music & Arts Festival.

Read more about the festival HERE.