Bentonville-based Counter, a frozen food brand that turns viral TikTok recipes into products, just landed a deal with Sam's Club to sell its frozen food products in over 400 stores starting in June.

• Delicious influence: Counter uses recipes created by social media influencers to produce affordable, high-protein, and low-calorie meals like protein tortillas, chicken bites, burritos, bowls, protein waffles, and more.
• Going viral: Co-founders Jeff Ferrell and Benn Manning launched Counter in 2021 after realizing the lack of representation of social media recipes in retail. After raising $1.2m in seed round funding, they've launched a website and landed a deal with Sam's Club to get products in 400 stores nationwide.

Read more about this content-creator-led frozen foods brand HERE.