Fayetteville Startup Natural Way's Growth is Nuts

February 24, 2021


Fayetteville Startup Natural Way's Growth is Nuts

Natural Way Food Group, founded in 2017 by Austin and Quinn Simkins, is a Fayetteville-based startup that manufactures, sells and distributes sustainable nut butter products that are sold by Amazon and select Walmart, Whole Foods, Safeway/Albertsons, Sprouts, Central Market, and Harps stores.

  • Armed with a secret family peanut butter recipe and a passion for health and sustainability, the Natural Way brand offers the first and only nut butters on the market today made with olive oil, a healthier and more sustainable alternative to palm oil, which currently dominates the shelves and can be devastating to the environment.
  • This is nuts. The group is announcing it has secured $1 million from investors to accelerate its continued growth. The capital raise was led by Tusk Private Investment, a private investment firm with offices in Dallas and NWA, focused on investing in and supporting top-tier operators in high-growth businesses.
  • “This capital raise will allow Natural Way Food Group to invest in all facets of our business”, says co-founder Austin Simkins. “We feel great about our current product portfolio and retailer partnerships." Austin continues, "We are excited to be able to expand distribution and deliver more healthy and sustainable products to market. We are also focused on investing in people, filling important positions and expanding our already great team.”
  • “Founders Austin and Quinn Simkins have developed a leading category product that tastes exceptional and is both healthier for you and better for the environment... Natural Way is truly representative of the type of businesses we’re looking to invest in”, said Aaron Pierce of Tusk Private Investment.

See the full release HERE. To shop delicious products or to find a provider near you, head over to Natural Way's website for more information.

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