City officials in Rogers received the naming rights for NWA's largest meeting and event center and signed the contract in March of this year.

• The agreement gives the naming rights to the city for $100,000 per year for 10 years. -Talk Business & Politics
• The new sign for the building will be installed this month, contracted by Best Sign Group in Rogers.
• Shanda Hunter, the city's public relations manager says that "It's important for us to make sure residents and visitors alike know what Rogers has to offer... We are so proud of all the great amenities Northwest Arkansas has to offer residents and visitors, and we think it’s important to highlight the things Rogers offers to the region." -Talk Business & Politics