Bentonville-based company, The Dandymen Collection, who specialize in quality hair care products for men, recently landed shelf space at over 700 Walmart stores nationwide. 

• The story: Dandymen founder Lucas Kemper, who owns and operates Illume Barber Shop in Bentonville, partnered with Baxter Conley and Melissa Maltarich to tackle the untapped market inside mass retail stores for boutique-quality men’s hair care products.
• The product: The Dandymen Collection offers boutique quality product at mass retailer prices. Their current line up includes a clarifying shampoo and conditioner, styling paste, grooming clay and a sea salt spray and can be found exclusively at Walmart on shelves or online. 

Read the full story HERE.