In November 2020, the Northwest Arkansas Council launched the ambitious “Life Works Here” initiative which promises a $10,000 bonus along with a mountain bike or an annual membership to a local arts or cultural institution, to professionals across the world looking to relocate to the region. The initiative's announcement generated a buzz across the country, and the applications reflect that.
- The council has received over 26,000 applications from all 50 states and 115 countries. The council has selected 25 applicants in the first round, all who represent a wide variety of talents and professions ranging from arts, technology and the culinary industry.
- With their monetary reward and new bike or museum membership, the recipients will be asked to help highlight NWA's community and economy. In addition, recipients may be asked to participate in marketing campaigns for future initiatives.
- Launched by the NWA Council, the initiative also receives backing from the Walton Family Foundation. The Life Works Here campaign is just a sampling [of] the exceptional individuals we've been able to attract to our region with the incentive program," said Nelson Peacock, CEO of NWA Council. -Arkansas Money & Politics