The outdoor enthusiasts behind OZ Brands have launched a new lifestyle brand called OZ Gravel, dedicated to promoting the rapidly growing gravel cycling scene in Northwest Arkansas.

• Rock 'n Roll: The OZ Gravel website will provide a place for gravel riders to develop skillsets, connect with other riders, and find new routes through the curated list of beginner, intermediate, and advanced courses handpicked by local cycling aficionado Andy Chasteen.
• Ride rural: Several mentioned routes are part of the Arkansas Rural Recreational Roads project, an effort to connect rural communities to the economic potential of outdoor recreation in our state.

Connect with OZ Gravel's social communities on Facebook, Instagram, and Strava, and explore the new website HERE.