Shifting Gears

November 19, 2021


Shifting Gears

NWA Daily

Recognizing seasons come and go, the Rogers City Council deemed it necessary to end the contract with Downtown Rogers, Inc (DTR, Inc.) so as to reset and determine what Rogers needs moving forward into 2022. 

  • Shift: DTR, Inc. will no longer operate in downtown events programming, though it will continue as a Division of the Chamber to help sustain and grow the Go Downtown Rogers brand. 
  • As a result: The city is putting the Frisco Festival and the Downtown Rogers Christmas Parade on halt for 2022, as part of an effort to reassess what Rogers needs to thrive. Instead of a couple grand events next year, there might be smaller events throughout the year.

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