Coleman Warren is a junior at the U of A, and in the summer of 2019, he served as an Americorps VISTA in Omaha, Nebraska, where he helped feed over 600 children each day at a local food bank. After exploring the local artisanal ice cream shops in Omaha during his time off, Warren realized that his home in NWA was in need of a superhero with super-premium ice cream.

• His solution? Warren launched Simple + Sweet, a super-premium ice cream shop and an economic engine for nonprofits to fight child hunger in NWA. Despite a major setback in March 2020 due to COVID-19 complications, Coleman and his team began to make ice cream in October 2020.
• In the first three months of business, Simple + Sweet donated 10,000+ meals to the Northwest Arkansas Food Bank. For each pint of ice cream sold, over 50 percent of the profit is contributed to fighting child hunger in NWA. “It couldn’t have worked out better,” Warren said. “It allows us to represent a lot of things: being safe in a pandemic and supporting small businesses.”
• Simple + Sweet sources local ingredients like honey, dairy, and chocolate from KYYA in Bentonville and Ozark Natural Foods in Fayetteville to make their superior ice cream.
• What makes ice cream super-premium? While most ice cream contains only 10 percent butter (the fatty part of milk), Simple + Sweet's ice cream contains about 14 percent. They also only use all-natural ingredients and are made small-batch. To go even further, Simple + Sweet hand delivers their products to ensure satisfaction.
• “I want people to know when they are buying this ice cream that they are helping people," Warren said. Head over to Simple + Sweet's website to order your super-premium pint of ice cream and help fight child hunger in NWA. Read the full story HERE.