The draw to Northwest Arkansas is real and pulling people from the west coast.

• Eastward: An adaptive biker who had it made in San Diego visited NWA with The International Mountain Bicycling Association in 2016, and now has a house in the region and plans to scale his business here. Additionally, a Californian actor fell in love with NWA after acting in True Detective in Fayetteville, and is entertaining moving to Arkansas. 
• Finding home: The current voice of Walmart Radio moved from California knowing no one and integrated with ease. He sites the closeness of everything to be a favorite factor for him, as well as the brewery culture and authentic cuisine. 

The full story by Napa Valley Register can be found HERE.