What the Hellion?

April 7, 2021


What the Hellion?

Seattle-based Hellion Bikes will soon call Bentonville home, says CEO Michael LaSalata. As a semipro downhill racer, LaSalata knows a thing or two about bikes - “It’s just a no-brainer from a business standpoint to be in Arkansas,” he said.

  • What's the draw? As if the answer isn't obvious. Turns out, Arkansas is the perfect mix of business and pleasure. LaSalata noted that over the last two decades, the Seattle market has filled with multiple brands, and an analysis showed the business would quadruple quarterly over the next four years in NWA.

  • In addition to market opportunities, LaSalata highlighted the quality of life, the central-U.S. location, distribution opportunities, and said the trail system better supports the company's technology.

  • Quote: “We’re going to invite the public into our restaurant, our bar and our taproom,” Lasalata said. The bike manufacturing facility will be “open for 40 hours a week to the public to view as well as a retail space on site and quite possibly amusement features that feed the building.”

  • 1,000: The number of bikes Hellion expects to produce within the first year of relocating.

You can read the full story HERE.

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