When Likes Matter

May 15, 2021

Sports

When Likes Matter

NWA Daily

Student-athletes at the University of Arkansas will be able to capitalize on their image and likeness through a new program, Flagship.

  • Context: During the 2021 legislative session, legislation was passed that will allow Arkansas student-athletes to receive compensation for their publicity or name, image and likeness rights. Student-athletes can now enter into contracts to be compensated for commercial use of publicity rights.
  • Flagship is designed to provide student-athletes with the tools to build their personal brands and earning capabilities. The University of Arkansas has created the Office of Athlete Brand Management to oversee this program.

You can read more about the new program and announcement HERE.

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