Fast Growing Online Grocery Startup EasyBins Completes Seed Round

By: EasyBins

Fayetteville, Ark. – Online grocery start-up EasyBins completed its seed round funding with a significant investment from the Validation Fund at Winrock International. The Arkansas focused fundraising round was led by Cadron Capital of Fayetteville, AR and other notable institutional and angel investors, including Island Ventures.

As online grocery sales are anticipated to exceed $100 billion for the first time this year, EasyBins continues its rapid growth and expansion. We will use the funds to enhance our existing direct-to-consumer channels, accelerate textable commerce (such as text-to-order recipes and groceries), invest in customer loyalty and new market expansion.

Photo Courtesy of EasyBins

“We anticipate triple-digit growth to continue throughout 2021 and into next year as we pursue our goal of supporting 100 markets with innovative online grocery service by the end of 2022,” said James Farmer, founder of EasyBins. “We are fortunate to benefit from the extensive retail ecosystem in Northwest Arkansas and look forward to helping more consumers consolidate their shopping, saving both time and money, while enjoying the convenience of food delivery.”

In addition, EasyBins named industry pro James Purnell, most recently of Instacart, as Chief Operating Officer in November 2020. The company also launched its mobile app earlier this year and notched its 20,000th online order in February.

With its slogan of “Click the Box, Get the Bin,” EasyBins offers an innovative approach to online grocery shopping by connecting multiple stores with a safe, predictable delivery model. EasyBins delivers daily at 6 a.m. and 6 p.m. and uses safe, temperature-controlled reusable bins.

“Our seed round of fundraising was oversubscribed, which further highlights the interest in our company’s work and mission,” Farmer added. “As we like to say at EasyBins, our values are: Love People, Love Food and Love Work. We have a lot to love and work for in the year to come.”

About EasyBins

Launched in 2018, EasyBins was built on the strong belief that putting food on the table should be simple and easy. With reliable online grocery shopping from a variety of stores and locations, EasyBins believes in helping consumers reconnect with food, gather in community, share in conversation and connect to culture. For more information, please visit

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