Natural Way Growing at a Supernatural Pace, Raises $1 MM!

By: Natural Way Food Group

Brothers and Co-Founders Quinn Simkins (Left) and Austin Simkins (Right) Photo Courtesy of Natural Way Food Group

Fayetteville, Arkansas based start-up Natural Way Food Group has secured $1 million from investors to accelerate their continued growth. The capital raise was led by Tusk Private Investment, a private investment firm with offices in Dallas and Northwest Arkansas focused on investing in and supporting top-tier operators in high-growth businesses. Other funds participating alongside Tusk included Cadron Capital Group.

Natural Way Food Group manufactures, sells and distributes clean, sustainable nut butter products that are currently sold by Amazon and in select Walmart, Whole Foods, Safeway/Albertsons, Sprouts, Central Market, and Harps stores. The company was founded in 2017 by brothers Austin and Quinn Simkins armed with a family peanut butter recipe and a passion for health and sustainability. The Natural Way brand offers the first and only nut butters on the market today made with olive oil, a healthier and more sustainable alternative to palm oil, which currently dominates the shelves and can be devastating to the environment.

Photo Courtesy of Natural Way Food Group

“This capital raise will allow Natural Way Food Group to invest in all facets of our business”, says co-founder Austin Simkins. “We feel great about our current product portfolio and retailer partnerships. We are excited to be able to expand distribution and deliver more healthy and sustainable products to market. We are also focused on investing in people, filling important positions and expanding our already great team.”

“Natural Way is truly representative of the type of businesses we’re looking to invest in and partner with”, said Aaron Pierce of Tusk Private Investment. “Founders, Austin and Quinn Simkins, have developed a category leading product that tastes exceptional and is both healthier for you and better for the environment. The unique combination of talented founders of a well-run family business, superior product, in growing category is rare to find and we’re excited to grow Natural Way and support their continued expansion over the coming years.

Photo Courtesy of Natural Way Food Group

About Natural Way

Natural Way Food Group was founded in 2017 by Austin and Quinn Simkins located in Fayetteville, Arkansas. Natural Way is the only brand of nut butter that uses olive oil instead of palm oil or hydrogenated oils. Natural Way prides itself on being a healthy brand that promotes sustainability through the use of sustainable ingredients and responsible sourcing of input goods to provide the customer with the best quality product.

For more information, visit, or email Austin Simkins at

About Tusk Private Investment

Tusk Private Investment is a private investment firm with offices in Dallas, Texas and Northwest Arkansas, focused on investing in, acquiring, and scaling privately held operating businesses. Tusk partners with high performing management teams providing both patient and flexible capital while equipping them with the resources required to take their company to new heights. Tusk considers both majority control and minority growth capital transactions in a variety of industries with a focus on the Mid-American Heartland of the United States.

For more information, visit, or email Aaron Pierce at

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